A2002 Stakeholder Analysis | Consumer Engagement | KULeuven
Stakeholders, specifically workers on sites where Sodexo is delivering workplace catering, will participate in 360° analysis designed to extend and deepen our knowledge and understanding of potential users’ needs.
PERSFO wants to explore consumer behaviour around healthy eating in the workplace, which will inform development of the personalised dietary recommender (Task A2004). The aim is to identify individual and environmental parameters that are controlled by food service providers and influence eating behaviour (e.g. layout of canteens, messaging).
Co-creation sessions are helping to shape user experience-design of the PERSFO platform, specifically what the personalised recommendations could look like (conceptual designs, i.e. attractive, easily read and understood), which can later be converted into functional prototypes. Currently, 25 low-fidelity prototypes have been evaluated in three virtual (online) focus groups. Additional face-to-face co-creation sessions are planned for July, allowing the design prototypes to be finalised in August 2020.
Consideration is also being given to roles and needs of other stakeholders, such as governments, insurance companies, public health practitioners (e.g. dietitians). Whilst not involved directly in the development and use of personalised dietary advice or its delivery, these groups are interested in the impact of personalise dietary advice and efficacy of this approach on population health.
Personalized and connected food service providers (PERSFO, Project ID 20291) has received funding from EIT Food, the innovation community on Food of the European Institute of Innovation and Technology (EIT), a body of the EU, under Horizon 2020, the EU Framework Programme for Research and Innovation.